I have a Bachelors in Business Administration with a concentration in Marketing and a Minor in Psychology from CUNY Baruch College, in New York City. 

I worked as an Associate Copywriter at Digitas India for 2 years. I have experience in organic social campaigns for brands like PUMA, NIVEA, NATURAL DIAMOND COUNCIL, and DIGIBANK. 

Recently, I’ve shifted to the world of paid advertising specifically for app-based clients, such as LASTPASS, ABIDE, STRAVA, REVEL, CHANGE.ORG, and more.

As my role has pivoted to performance copywriting, I have had the opportunity to work on developing Google App Campaigns, writing newsletters using MailChimp, conducting App Store Optimization audits, and launching lifecycle marketing emailers, among much more.

From ideation to execution, pitch to design, and concept to creation – I lead with storytelling and passion to offer a fresh perspective.