Built on Mailchimp, I lead the content development for the Twigeo newsletter. The newsletter is delivered to over 2,000 subscribers. The subscriber list consists of industry experts and other relevant stakeholders, including the internal team. I work closely with the sales team to brainstorm topics and reach out to relevant employees when necessary for information gathering. The content aims to remain fresh and establish industry credibility. The newsletter has touched upon a range of topics, such as, “Exploring Google Ads for performance” (as seen below) and more recently, “Tips to leveraging social proof in your paid ads.”