Abide
I work closely with Abide, a Christian meditation app. They run ads on Meta and Google as well as conduct app store optimization. I work on writing copy, which includes headlines and descriptions based on the specific month’s theme. I support the strategy team in arriving at a relevant topic for the month and then write headlines (30 characters) and descriptions (90 characters) based on the insights, like past performance and other trending topics that may influence conversions on Google. Additionally, I am the lead ASO copywriter for the company. This includes overseeing the copy on each visual frame one sees when visiting the app store for a certain brand. I ensure the story flows and includes the necessary call to action, along with features that help make the product stand out. Simultaneously ensuring it meets ASO best practices.
The below ASO screens were adapted ahead of Easter. We stayed true to their brand guidelines but added an added touch of Easter with words and phrases such as, “journey to the cross” and “Get guided Easter meditation.” Given Easter is a popular holiday among Christians, we identified the importance of creating specialized screens.
