date from home: Roshni Chopra
In association with The Natural Diamond Council and Roshni Chopra, an Indian actress, television personality and Instagram influencer, the ‘Date From Home’ Project was brought to life. The insight behind this project was the need to keep the spark and romance between a couple alive during Lockdown. Having gone live in August, a time of absolute uncertainty of what the future held in terms of the course of the virus, this acted as a light-hearted and fun piece of content, for people to enjoy and learn from for themselves.
Watch Instagram tailer here:
I was involved in the ideation of the concept where we pitched it to the client, phone calls with Roshni Chopra and her team regarding the expectations and how we wanted the content to be shot and edited, creating the social concepts, which included Instagram and Facebook posts and stories, where I mapped out how this would look online from visuals to copy, with help from my partner from the art team.
Additionally, the client typically launches projects articles forward, so I was involved in the content and images that were included here.
Finally, the YouTube video that hosted the main attraction, which were the three dates, Roshni and her husband shared at home from a picnic set up on their balcony to a cozy movie night in, to their moonlit dinner under the night sky. I was involved in writing the VO and stitching the visuals together, ensuring it corresponded with the VO and made sense in the story we were telling.
@roshnichopra planned the most charming dates from home, and left no stone unturned to keep the love alive. Be it a chic date for two, a cosy movie night in or a picnic under the clouds. This picnic was a picture perfect moment complete with Roshni’s elegant natural diamond jewellery.
Click the link in bio for more date from home ideas.
#OnlyNaturalDiamonds #LoveAndDiamonds #NaturalDiamonds
@roshnichopra celebrates life’s little moments by planning special dates from home including a picnic, a cosy movie night and a romantic dinner for two, with her husband, Sid. As a symbol of their eternal love, she adorned enchanting natural diamond jewellery that lit up their date night.
Head to the link in bio for more date from home ideas.
#OnlyNaturalDiamonds #LoveAndDiamonds #NaturalDiamonds
Given this is a diamond brand, a thumb rule was to make the diamond jewelry the focal point. While we had to show the different date settings, bring out the couple’s relationship, all while making sure the diamond jewelry she wore played a major role in the film.
We tried to bring out the fact that you can enjoy a date from home with your partner, while dressed in natural diamond jewelry that represents something special and is held close to your heart.