Sanjana Sarna

Viaplay

Organic Social

Viaplay, a Nordic-centric streaming service asked us to run their organic social account. During the pitch, I audited their current tone of voice and made a recommendation on their new one – upon winning the pitch, we implemented that proposed direction. Below are a few concepts I conceptualized and wrote for the @ViaplayNorthAmerica Instagram account. 

The Viaplay proposed tone of voice